Content that ships. Systems that scale.
Content Manager / Commercial Editor with 7+ years in digital publishing, CMS workflows, SEO packaging, archive refresh/republish, and client-facing performance reporting (Looker Studio + GA + BigQuery inputs). Fluent in English and Swedish.
Summary
I build and run editorial systems that ship reliably: brief → draft → edit/fact-check → CMS publish → QA → performance readout. I’m at my best where content meets operations: metadata discipline, refresh cadence, clean SEO packaging, and reporting that’s easy for stakeholders to act on.
What I’m known for
Speed + cleanliness: high output without messy metadata or sloppy QA.
High-cadence publishing, steady republish cadence, and dashboards that tell clients what to do next.
How I work
Process-first, but not robotic. Story always comes first.
I use AI as a tool inside a workflow (not a replacement for judgment), and train teams on safe defaults.
Experience
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Bonnier News Brand Studio — Content Manager / Commercial Editor (2020–Present)
Editorial ops, CMS workflows, archive refresh, reporting, AI workflow training.
• Owned end-to-end production in newsroom CMS (incl. Bonnier/Abbe).
• Kept SEO + metadata consistent; maintained a republish cadence by refreshing legacy pieces.
• Ran client comms + reporting: Looker Studio dashboards using GA + internal BigQuery-fed data.
• Built AI-supported workflows; trained teams at scale on day-to-day usage.
• Managed a 5–7 person freelancer group (briefs, edits, sign-off).
• Award-recognized work: INMA Bronze 2023; Native Advertising Awards 2023; Campaign of the Year 2022.
Hall Media AB — Commercial Editor (2018–2020)
Built a native advertising product from scratch; high-cadence reporting + publishing.
• Built the native advertising/content offering from scratch and set up a repeatable workflow.
• Reported, photographed, wrote, edited, and published—often up to 4 pieces/day with same-day drafting after interviews.
• Balanced client goals with reader-first storytelling across digital + print; coordinated stakeholders to keep delivery on schedule.
Awards
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Skills
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Automotive background
Short, but real.
Driving
Track days + manual background.
Track days experience; manual transmission daily driver ages 16–29.
Wrenching
Hands-on mechanical work.
1988 Volvo 244; 1972 Mustang (302 Windsor/C4); rebuilt motorcycles.